From Ideas to Projects
A mix of design, web, and marketing projects that show how I connect creativity with strategy.
01
Dyeing for Change
An open discussion and strategic plan of how pepsico can market products without artifical dyes
A group presentation and discussion that addresses the threats of artificial dyes being banned from food products and how iconic brands can remain consistent with a different look.
A presentation that combines research, design, and strong strategic marketing to address and repair the hole in brand perception of products with a missing key ingredient.
02
Define “Dollar”
A Strategic analysis and creative presentation covering dollar tree’s retail evolution
A presentation that dives into the successes and challenges of Dollar Tree’s past, present, and future.
A presentation reflecting the ability to merge analysis with creative presentation design. Transforming research into an engaging narrative that connects with audiences.
03
Palmer Social Posts
branded social media campaigns designed to strengthen engagement and awareness
A series of branded social media graphics designed for Palmer Addiction Recovery Services to highlight community recognition and support opportunities.
These posts combined visual storytelling with clear calls-to-action, resulting in stronger engagement and increased awareness of Palmer’s mission.
04
The Houseplant Collection
a concept collection for Field notes aligning brand identity with consumer segmenetation insights
A concept project reimagining Field Notes through a themed “Houseplant Collection”.
This work converted research into consumer strategy combined with creative packaging design to aligning the brand identity with niche interests to reach a new audience segment while speaking to its roots.
05
Dr. Squatch Collaboration
a creative, white-space campaign exploring brand partnerships and interactive consumer engagement
A white-space campaign concept exploring a potential collaboration between Dr. Squatch and basketball icons.
The project emphasized brand storytelling, interactive consumer engagement, and creative product positioning through themed packaging and voting-based digital activations.
06
NASA Psyche Mission Web Game
An educational game design transforming scientific research into interactive storytelling
A web-based board game made in partnership with the NASA Psyche Mission and Arizona State University as a part of a computer science capstone project.
Served as lead designer of visual assets and user experience, transforming complex scientific content into an engaging, interactive learning tool.
07
Riverside Digital Marketing
branding and responsive website design integrating ux, seo, and brand-driven digital strategy
A responsive, high-performing website for Riverside Digital Marketing.
Conceptualized and created the brand and its assets. Applied UI/UX design and SEO best practices to improve usability, accessibility, reach, and overall brand presence.
08
918 Swim Logo
custom logo design blending bold visuals with team spirit and identity
Created a custom logo for a personally founded, local middle school swim team.
Blending bold typography with playful visual elements and colors that reflect team spirit. This project demonstrates adaptability in graphic design and the ability to create clear, recognizable brand marks.
09
H2ornets Spirit Wear
apparel design extending brand identity into merchandise and team culture
Designed spirit wear graphics for my high school swim program, combining branding, creativity, and team identity. .
This work highlights experience in graphic design and the ability to extend brand visuals across merchandise as well as the personal fortitude to see where something is missing and fulfilling that need.
