PERSONAL PROJECT
West & Watson Social Post
A high-energy, practical social post designed to capture attention, educate, and reflect the bold, modern identity of the local West & Watson EDM venue.
PERSONAL PROJECT
Frailstate x Empire of the Sun Ticket Giveaway
A collaborative giveaway campaign post designed to drive engagement and expand reach through strategic social promotion of a smaller venue alongside a larger venue.
FEATURED WORK PROJECT
18-Month Website Analytics Overview
A comprehensive, data-driven 25-slide breakdown of the Sam M. Walton College of Business’s website performance trends, turning 18 months of raw analytics into clear insights and actionable next steps.
FEATURED PERSONAL PROJECT
West & Watson Print Media
A set of print designs, including posters and business cards, created to extend brand presence beyond digital platforms and distributed throughout campus and downtown locations.
SCHOOL PROJECT
Instant Impression Research for Catfish Hole
A first-impression study, inspired by the book ‘Blink’ by Malcom Gladwell, analyzing and making recommendations based off how participants perceive a local restaurant’s brand from a two-second preview of the brand’s website homepage.
FEATURED SCHOOL PROJECT
Liquid I.V. Market Research
A semester-long, 1st place market research project uncovering how Liquid I.V. can better connect with college audiences through targeted insights.
WORK PROJECT
Palmer Addiction Recovery Services Social Media
A social content strategy focused on building trust, increasing engagement, and supporting a mission-driven organization.
SCHOOL PROJECT
Bonfire – Full Positioning Product Development
A product concept for a friend-finding app built from the ground up, combining user insight, strategy, and design into a cohesive, full-positioning solution.
SCHOOL PROJECT
Full Positioning Analysis of Mourish
A deep dive into product positioning, using research and strategy to define how Mourish conceptualized its product and how it attempts to stand out in its market against similar competitor products.
SCHOOL PROJECT
PepsiCo Artificial Dye and Ingredients Repositioning
A strategic concept exploring how PepsiCo could reframe its products in response to growing concerns around artificial dyes.
SCHOOL PROJECT
Dollar Tree Retail Strategy Presentation
A retail strategy analysis and presentation exploring how Dollar Tree adheres to its brand’s core pillars and how it has evolved its positioning to stay competitive in a changing market.
SCHOOL PROJECT
Field Notes Houseplant Collection
A Field Notes collection concept that uses research and design to develop a new customer segmentation through thoughtful identity and design with the Houseplant Collection.
PERSONAL PROJECT
H₂ornets Swimming Team Merch
A merchandise line designed to unify a high school swim team through bold, cohesive branding and wearable identity.
PERSONAL PROJECT
918 Swim Logo
A clean, modern logo designed to establish a strong and memorable foundation for a local middle school swim team.
