About Me
Creative by nature. Strategic by choice.
I’m Luke James, a digital marketer who blends creativity, web thinking, SEO, analytics, and brand strategy to make work that feels intentional and performs with purpose.
My Story
I started in computer science, but I realized I cared just as much about how people experience what gets built.
My background started with code: structure, logic, problem-solving, and building things from scratch. Over time, I became more interested in the layer above the build, why people click, what makes something memorable, how a brand earns trust, and how digital experiences shape perception.
That curiosity led me into marketing. Now, I approach creative and strategic work with both sides of my background: the technical side that understands websites, analytics, and search, and the human side that cares about clarity, emotion, and meaning.
What I Do
I help brands show up better online.
My work sits at the intersection of marketing, web content, design, SEO, and digital strategy.
Digital Marketing
Campaign thinking, content strategy, audience understanding, and brand communication that feels clear and intentional.
Web Content & SEO
Metadata, search intent, accessibility, page structure, and content optimization built around how people actually search and read.
Brand Storytelling
Visuals, words, and creative direction that help a brand feel recognizable instead of generic.
Analytics & Insight
Turning messy digital performance data into cleaner insights, useful patterns, and practical next steps.
How I Think
“Good marketing should not feel like it is fighting for attention.”
It should earn interest by being useful, clear, and honest. That is the kind of work I care about: creative enough to stand out, strategic enough to matter, and human enough to connect.
Experience
2025 – 2026
Web Content & Optimization Intern
Worked on web content, metadata, SEO, accessibility fixes, analytics reporting, structured data, and digital optimization for Walton College.
2025
Social Media Manager
Managed social media content and digital communication for Palmer Addiction Recovery Services, helping improve engagement and audience growth.
2026
Brand & Visual Design Work
Created graphics, event visuals, social content, and brand materials for West & Watson, an EDM venue in Fayetteville, Arkansas.
Education
Computer Science + Marketing
Earned a B.S. in Computer Science and a Master’s in Marketing from the University of Arkansas, combining technical problem-solving with brand and consumer strategy.
Skills & Tools
The mix I bring to the table.
Marketing
- Digital Marketing
- Brand Strategy
- Content Strategy
- SEO
- Social Media
- Analytics Reporting
Web
- HTML
- CSS
- JavaScript
- WordPress
- HubSpot CMS
- Accessibility
Tools
- GA4
- Search Console
- Looker Studio
- Semrush
- Adobe Creative Suite
- Figma
Outside The Work
I’m drawn to things that feel intentional.
Whether it is a website, a poster, a brand, a song, or a hiking trail, I pay attention to how things make people feel. I like creative work that has a reason behind it — where the details are not just decoration, but part of the experience.
Let’s Build Something
Want to see how all of this comes together?
Explore my selected work across digital marketing, web content, SEO, analytics, design, and brand-focused projects.